Google Analytics, Web Analytics

Google Ads conversion rates by industry

In 2018, Google Ads advertisers are getting conversion rates of 3.17% on the Search network and 0.46% on the Display network. These averages have climbed significantly over the past couple years, an encouraging trend for agencies and advertisers alike.

PPC Landing Pages

Create the Best PPC Landing Page in 7 Easy Steps

If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. This is particularly true with regard to PPC where you have to pay for every single click. Ask any PPC company and it will tell you the same thing. However, it is not […]

Google Analytics, Web Analytics

2% Bounce Rate for Organic Search Traffic

For over 6 months now, we’re maintaining an incredibly low 1.97% bounce rate of Organic Search traffic for our client, InfoChip. Anything below 50% is good. A 2% bounce rate means visitors are getting the content they’re looking for, and staying on the site looking for more. Bounce Rate is the percentage of visitors that […]

Social Media Optimization

Getting Results with Social Media Optimization

Facebook stats for our comedy club client and their new location that opened Sept 2015. In just seven days, a Post Reach of only 424 yet People Engaged at 2,566. Quite high! That’s a lot of sharing and interest. Client is happy with this kind of weekly exposure.

Social Media Optimization

The Best Times to Post on Social Media

Everyone wants to know the best times for getting the highest engagement on social media channels. So when is the best time to post on social media? Posting the right content at the right time can make the difference between getting a lot of valuable post comments and link clicks, or no engagement at all. […]

SEO - Search Engine Optimization

Why do I need Search Engine Optimization?

The simple answer is, to draw significant targeted traffic to your website. Search Engine Optimization (SEO) means letting people and search engines know that your website exists. SEO will give you high visibility on search engines, giving you more traffic to your website and a higher chance of getting quality leads, conversions and sales for […]

Mobile Responsive Test

Mobile Responsive Device Tester

Use our mobile responsive tester to check if your website mobile-ready. Over 80% of all Internet traffic comes from mobile devices now. Is your website properly viewable on a mobile device? Find out here.