2% Bounce Rate for Organic Search Traffic

For over 6 months now, we’re maintaining an incredibly low 1.97% bounce rate of Organic Search traffic for our client, InfoChip. Anything below 50% is good. A 2% bounce rate means visitors are getting the content they’re looking for, and staying on the site looking for more.

Bounce Rate is the percentage of visitors that view one web page then ‘bounce’ somewhere else immediately.

UPDATE – May 25, 2017

To date in 2017, InfoChip’s Organic Search bounce rate remains extremely low at just 2.46%. However, the big news is their OVERALL Bounce Rate from all traffic channels is down from 17.82% to just 2.56%! That is an astoundingly low overall bounce rate never achieved in our research of any website.